LUM

"Blending rap, modern pop, and reggaeton, LUM crafts a sound that’s entirely her own – a vibrant play of contrasts. LUM is a shapeshifter: effortlessly going from singing to rapping, switching between different languages, and showing sometimes strength, sometimes vulnerability. 

The queer-feminist artist, with roots in Spain, France, and Switzerland, stands for uncompromising authenticity. Since her viral performance in 8 languages captivated millions across social media, LUM has proven she’s far more than merely an insider tip – and all signs suggest a bold new voice is emerging in the European pop-rap scene.

In the summer of 2026, she's performing on the prestigious stages of the Montreux Jazz Festival, Openair St. Gallen, Label Suisse and Luzern Live, amongst others. With a radically 'in-your-face' show, LUM invites her audience to break the rules and be unapologetically confident.